Television design is the process of creating television advertisingaerial photographyvideo productionaerial video photography
visual aids to enhance television programme. It is also the art of organizing or arranging certain elements that are related to design to communicate an idea. These elements have to be in conformity with the design principles, and they include lines, forms, colours, textures, tones, space that create images as symbols, illustrations, pictures, etc.

In television production, design comprises of television graphics, television set or scenic design, costume and make-up. Visual design is what makes the television industries to function effectively. The aesthetic arrangement of things in the television is what draws audiences' attention, appeals to them and generates interest and relaxes their mind. Since pictures give clarity of message in television, and create convictions in the minds of viewers, it is expected that producers do their best to synchronize the audio and visual in a proper manner before transmission. The agreement of audio and visuals for communication purposes in television is also an act of design.

A good or effective design should be simple, bold, aesthetic in value and functional. The purpose of every television design is to entertain, inform, educate, stimulate and make the product (programme) unique. Television design is made to interest the viewer and to allow him derive fun in watching the programme. It must also be able to inform the viewer on the subject matter, educate him as well as playing the role of enhancing the subject matter to the understanding of the viewer. A design should not be irritating and confusing to the viewer.

However, television design can be influenced by a number of factors that include personal creativity, location, time (period) and equipment. Creativity which is an internal desire to perform based on interest and perception, involves the use of skill and imagination of someone to do something new by his or her own peculiar way of acquiring skill or imagination to resent a design. Personal creativity influences the style of design presentation since no two persons reason the same way.